DIRECTV for Business

Campaign

DIRECTV for Business wanted to run an ad campaign in 2025 that showcased their exclusive non-profit deals. As part of the Creative team, I helped conceptualize and design all collateral.

concept:
creature comforts

Television provides comfort and connection, transcending boundaries and environments. Whether at a children's hospital, a long shift at the food bank, or on Mars, everyone needs their favorite shows to feel at home.

What's a unique and eye-catching way to show that TV is for everyone? Even nonprofits.

Showcase televisions in imaginative locations to emphasize that TV is for everyone, everywhere.

concept:
stay in control

Firefighters can't control when and where fires occur. Children in hospitals can't control the effects of their treatments. Yet, during their moments of respite, they can choose the shows they watch to find comfort and relaxation.

How do we emotionally display the role of TVs in nonprofits?

Highlight how having control over what they watch provides a sense of empowerment and relief for nonprofit guests, offering a brief escape from their daily challenges.

chosen concept

Television serves as a powerful escape from reality, offering solace and joy, especially for those facing challenging circumstances.

How do we illustrate this feeling of escapism?

Through creative visuals, we demonstrate how TV can provide a temporary refuge, allowing viewers to momentarily leave behind their daily struggles and immerse themselves in a realm of laughter, pride, and inspiration.