Pomario

Objective — Create an identity system, logo design, and brandbook for Pomario.

Concept — Pomario is plant shop run by students of Florence University of the Arts (FUA). It is also a Community Engagement Member Institution (CEMI); FUA employs CEMIs, so students can participate in experiential learning which allows them to gain real-world experience in the community of Florence, Italy. I interned abroad in Florence through FUA for six weeks. During most of my time there, I was tasked with working on Pomario’s brand. While I worked on the overall design, another international student worked on some of the body copy of the brandbook.

Typography — P22 Arts and Crafts Hunter by Dard Hunter, James Grieshaber, and Richard Kegler; Mr. Eaves Mod OT by Zuzana Licko